Wyng
Create more relevant, rewarding and trustworthy experiences with the power of zero-party data. Easily build experiences to collect customer preferences and instantly route data to personalize any time
Developed by: Wyng
Support Email: support@wyng.com
About Wyng
Wyng is the most flexible and comprehensive zero-party data platform for B2C enterprises. Collect data and personalize Microexperiences for your website easily in our no-code design studio that includes dozens of templates and hundreds of customization options. Instantly unify, analyze, and connect customer data to all of your technologies via our zero-party data platform built on API-first principles and easy-to-use SDKS. Build amazing customer experiences and manage your customer preferences all on your own, or leverage our CX strategy experts, developers, and designers to augment your team and accelerate your integration of privacy-first personalization.
"Wyng services outperform total site KPIs in Engagement, Average Order Value and Conversion Rate. Taking the La Roche-Posay Routine Finder as an example, YTD Conversion Rate is +21% vs. total site and Average Order Value +134% vs. total site. These services are a reflection of the level of collaboration we’ve had with Wyng, and we look forward to continuing to optimise these going forward in line with our group ambition to be the leader in beauty tech!"
Wyng and Attentive Mobile
Combining Wyng with Attentive gives brands the ability to collect and instantly use zero-party data to create more relevant and rewarding customer experiences any where through any channel. Collect data with Wyng experiences like quizzes, contextual preferences, next-best questions, forms, surveys, games, user-generated content and instantly route them to Attentive to deliver timely, personalized, and privacy-first messages. Brands can collect customer preferences progressively via rewarding experiences with consent built in - so privacy compliance is not a concern. This builds trust by delivering value and enables brands to build stronger relationships. The timely, flexible, and personal nature of Attentive communications is enhanced when combined with zero-party data from Wyng.
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Use cases
- Website Visitor Engagement and Preference Collection
Embed Wyng Microexperiences to engage, reward, and earn customer preferences. Examples include: - Using a Product Advisor Quiz to make a product recommendation based on a customer's answers to several questions - Gathering product preferences via contextual preferences (ex. "Sustainable Products" button on a fashion website) There are many more examples of ways to offer value in the form of content, coupons, or product recommendations based on as little as one preference. www.wyng.com/usecases
- Post-Purchase preference Survey
Use a website experience or follow-up email to deliver a survey to a customer to understand how they want to interact with your brand. Examples include: - Communication preferences - Future goals - Desire to check in on progress These messages can be delivered flexibly through Attentive and personalized using zero-party data from Wyng
- Enable Customer Control of Data with a Customer Preference Center
Wyng can automatically create and unify preference data and then make that accessible to a customer, securely, via a Customer Preference Portal. This can be a constant destination to direct customers during any campaign. It serves many functions, and customers can add additional preferences, update any that expire (configurable expiration and relevance windows for each preference in Wyng), or choose to remove data at any time. It can also be combined with existing loyalty or comms portals.
- Segment and Personalize messages based on customer interests
Use customer interests learned through Wyng experiences to segment and personalize messages sent through Wyng. An example for Beauty or Retail would be gather a customer preference in a product category or personal need through a quiz, and then use that response to send them a message when new products are introduced or those products go on sale.
