Optimove
Recognized as a 'Leader' on Forrester's Wave for Cross Channel Campaign Management (2021)
Developed by: Erik Holt
Support Email: erik_h@optimove.com
About Optimove
Optimove is the First Customer-Led Marketing Platform. Optimove empowers marketers to drive measurable growth by planning, orchestrating, and optimizing marketing programs that start with the customer instead of a campaign or product.
Optimove is the only customer-led marketing platform powered by the combination of:
•Rich historical, real-time, and predictive customer data
•AI-led multichannel journey orchestration, and;
•Statistically credible multitouch attribution of every marketing action.
Optimove is used by hundreds of leading brands of all sizes, including Staples, BetMGM, PapaJohn's and more. Optimove employs over 430 people in its New York, London and Tel Aviv offices.
“Optimove empowers our internal teams to quickly execute and measure the things they want to do, to proactively influence customer behavior, to optimize the impact that their efforts are having over time and to easily showcase to management how their efforts are paying off.”
Optimove and Attentive Mobile
Today’s customers expect brands to provide personalized customer experiences across all touch points. Sending conflicting messages through different channels, or misaligned offers due to a lack of unified customer profiles can hurt a brand’s reputation. By combining Optimove’s real-time customer data platform and multi-channel orchestration engine with Attentive’s mobile messaging capabilities, you can ensure each customer has the most positive experience while interacting with your brand.
Use cases
- Rapidly scale channel subscribers
Improve overall cross-channel match rates with Attentive’s patent-pending, two-tap mobile signup tools to simultaneously grow your text messaging and email channels. On average, Attentive’s email + SMS sign-up unit collects 3X more emails while also growing SMS.
- Realtime 360° view of every customer
Gain access to always-up-to-date, unified customer profiles that combine data from list growth tools like Attentive, as well as your CRM, service cloud, data warehouse, POS and more – directly within Optimove. Use all available customer attributes to develop highly granular segments, and to fuel personalization tags within your text message sent with Attentive.
- Orchestrate multichannel marketing campaigns
Ensure that all your marketing channels are in sync, by sending Attentive campaigns using Optimove’s smart orchestration capabilities. For example, easily schedule Attentive SMS messages with communication via other channels – such as emails, website personalization, digital advertising and even direct mail.
- Optimize your marketing messages
Use Optimove’s prioritization and exclusion mechanisms and self-optimizing algorithms to ensure that each individual customer only receives the most relevant communications. For example, ensure that each individual customer within a segment receives the most appropriate treatment with Optimove’s self-optimizing A/B/n campaigns.
