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Ometria

The customer data and marketing platform for retail

About Ometria

Ometria is a customer data and marketing platform that helps retailers increase customer loyalty and CRM revenue by sending personalized marketing messages throughout the customer journey. 

Our solution combines the data unification and customer insight of a CDP with a cross-channel marketing orchestration platform, letting retail marketers easily and efficiently create experiences their customers love across email, mobile, on-site, social, direct mail and more. 

Campaign set up is so quick and easy that we’re able to adapt and react to customers based on their onsite and email engagement. Plus being able to manage the types of campaigns each contact receives means we can move away from the usual batch and blast approach.
Joanne Walters, International CRM Manager at MADE.COM

Ometria and Attentive

Leverage Ometria’s powerful customer data insights to drive revenue growth through Attentive by sending personalized cross-channel campaigns with Ometria and Attentive. 

Using Ometria and Attentive together, retailers can send SMS as part of a broader cross-channel marketing strategy that includes email, social, push notifications and more. Marketers can understand customers’ interactions with their brand to identify opportunities to drive CRM revenue and action insights by seamlessly creating SMS campaigns using Attentive’s innovative capabilities.

Retailers already leveraging the power of this partnership include Krewe, Steve Madden and Kill Cliff.