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We help people use data to serve the customer

About Amperity

Amperity is the leading B2C Enterprise CDP trusted by the world’s most loved brands to accelerate their shift to first-party customer relationships.  Amperity has revolutionized the way brands identify, understand, and connect with their customers by leveraging AI to deliver a comprehensive and actionable Customer 360.  This unified view improves marketing performance, fuels accurate customer insights, and enables world-class, realtime customer experiences.  
Amperity is crucial to our tech stack. In order for us to have a 360 view of the runner and then use runner data for analytics and marketing segmentation, a CDP is necessary. Our tech stack is always changing, and very dynamic so the ease of plugging in partners is also critical.
Melanie Allen, Chief Marketing Officer at Brooks Running

Amperity and Attentive

Amperity is the power engine fueling Attentive with a realtime unified customer profile so that brands can engage their customers with meaningful, personalized, relevant and timely offers delivered by Attentive. 

Together, Amperity and Attentive equip non-technical users with up-to-date customer profiles, predictive and historical attributes, and fine-tuned segments to power in-moment personalization.


  • The leading enterprise CDP trusted by the world's most loved brands

Use cases

  • Personalize at scale

    Customer segments at your fingertips: Pre-built segments for point and click markets OR lightening fast SQL query for Analytics. Personalize in real-time: Build real-time 1:1 personalization, data streaming, and real-time customer experiences integrated into your marketing cloud, customer care, and CX platforms, with total flexibility to make future changes. Measure to improve: Our unified view of the customer and flexible integrations with Analytics tools and make it easy for analysts and mark

  • Grow Loyalty Membership

    Our C360 fixes the fragmented data issues with your loyal customers, stitches them into a single view with pre-built segments you can act on quickly. Our patented ID res process finds and measures a lot of previously “anonymous” customers so you can understand them and activate on them better. Our pre-built segments and predictive insights flow right thru to our hundreds of pre-built destinations for a best in class activation tech stack